Ruckfitt T-shirts are the ultimate wardrobe staple — they're simple, versatile and they work for any occasion. You can even mix things up and stand out long t-shirts that embrace your individuality or even go for a minimalist. They also have a collection of men’s hoodies and sweatshirts that feature the best cosy layers to keep you snug and stylish.
As Ruckfit in the initial stage had limited products it became very important to target the niche audience. We started with building the website and later on focused on the other digital marketing strategy. Our main challenge was to grab the attention of the audience. The second challenge that we had to overcome was to build brand identity in the industry. It was important to heavily yet strategically market the products as we soon wanted to start the sales and get good ROI. By keeping all this in the mind we built our strategy.
Here are the following things we did to meet the objectives and goals of the brand.
Analyzing practices of their competitors, performing extensive market research and understanding their consumer’s interests, we directed towards social media as our primary focus. We were also aware that in the apparel industry, we were aware that we have to stand out in the crowd as well as sustain with the big giants. Our main focus was to target a male audience of age 20-60. On researching, we found creative ways to interact with them on various platforms. We divided our plans according to the client's budget and focused accordingly.
Since social media was our focus in our marketing actions for visually appealing & brand-centric product designs was also a crucial part. With our professional design services, we drafted and developed many optically appealing designs, both for sponsored ads & organic posts. Each of the designs was centered on the apparel products being on the website. With the banding colours, rightly chosen themes & well-formulated layouts our design team architected the most epic social media designs. We targeted Facebook, Instagram and Pinterest for the same.
The main goal of our digital marketing campaign for Ruckfitt was to drive conversions and make the audience purchase the products. So, we did user-centric targeting, solid call-to-actions and retargeting through an entire structure of ad-sets on multiple social media platforms including Google, Facebook & Pinterest. With a Certain Limited budget, we succeeded the campaign with impressive figures and soon their sales were high. Results spoke for themselves at the end of 60 days.
As we were the ones who created their website from scratch we already made sure that the content, meta and products that are being uploaded are SEO friendly. We targeted the niche keywords such as men's T-shirts/Hoodies and made sure that our pages support the search results. We also added blogs that were around men's fashion and trading topics to the search results. Overall we saw considerable growth in our ranking and traffic of the website.
There is a huge demand for the apparel industry in affiliate platforms. We already had great experience and expertise in the marketing clothing industry due to our previous success rate of other brands. Moreover, we are an affiliate agency where we are in touch with top working affiliates which makes it easy for us to get good results. From setting up the account to engaging with affiliates everything was managed by us. We made sure that we provide affiliates with the best offers while maximising the profits for our merchant.
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