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Digital Marketing

Refrigerator Repair Service Google My Business Case Study

About Client

Refrigerator Repair Service is a locally family-owned and operated business. The owner has formal education in electrical, mechanical, computers and manufacturing, and has always enjoyed fixing things. They don’t just handle standard refrigerators, freezers and ice makers. They also service high-end refrigerators and built-ins.


The main purpose of adding the account Google my business was to drive more leads calls and queries to the website. It was also to verify the business on Google searches and engage the audience for the business. They provided services for the specific location and hence it was important for them to rank on the Google search for those areas.

Verification- The first step was to open the account on Google My Business to verify the business. We ensured that it facilitates the process of confirming the business details such as a physical address, phone number and service that is provided.

Daily posting- To keep the account active we post various images for graphics and text to the Google My Business account. This helps in engaging the audience on a regular basis and providing them with relevant information about the updates and services. We also interact with the audience on a regular basis like solving that varies and responding to their provided reviews. This adds to the credibility of the business and helps us to gain more calls and leads.

Advertisement- This is one of the significant draws of Google My Business. We run and manage Google ads targeted towards the business in a streamlined manner. We made sure that ads are visible only in the region and areas where the services are provided. After advertisements, our clicks, calls and leads increased by more than 70%.

Other benefits of doing Google My Business the company were as follows:

  • The reach was higher through local advertising.
  • The business received hire credibility due to verification.
  • There was an increase in the number of calls and leads on the weekly basis.
  • It improved the discoverability factor for the business.

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