Maji Sports offer sports and yoga equipment that are easy to carry and easy to use anywhere from your home to the office or the gym/studio. These bands are highly durable and lightweight which makes them the best recovery option for you post-workout. We have done digital marketing for Maji Sports for more than 2 years now. Their products are of great quality, affordable price and easy to use anywhere. This gave us leverage to market the products even in the pandemic year. Maji Sports is a reliable brand in the USA. Though it was easy to market the brand it was difficult to keep the ranking, and traffic consistent on the website.
Maji Sports had a good reputation in many cities of the USA. The website had considerable traffic and sales, however, they were struggling to beat the competitors in the digital market. We started the digital marketing project of Maji Sports approximately three years ago and dwelt their online branding from the scratch. The challenges we initially faced were to optimize the website according to the SEO techniques. The brand barely had any social media presence especially on apps like Pinterest, Twitter and GMB. Apart from that, they struggled in ranking in the competitive market via organic as well as paid search results so we had to overcome that position as well.
Here are the following things we did to meet the objectives and goals of the brand.
On auditing the website we realized that there are many bugs in the website that increase the bounce rate. Since there was no presence on social media it was difficult to measure any KPI for the brand. The sports and yoga equipment industry is very competitive. We had a very low ranking on search engines. While doing research we managed to find out the set right set of audience that we had targeted the right set of keywords as well as what kind of social media creatives can boost the engagement in this industry. On the basis of these metrics, we started to build our digital marketing strategy and very recently we also did affiliate marketing for the company.
Marketing yoga and sports equipment on social media proved to be one of the best moves for the company. We already had great pictures of equipment, models and infographics that we started using to establish a creative profile on all the social media applications. We started to engage influencers, gym trainers, yoga trainers as well as sports fans as a target audience. Soon our page reached hundreds in no time. Later we walked to enhance the brand identity by creating images and text that refer to our theme brand language and reflect our vision.
For search engine optimization, we initially targeted high volume keywords that were less targeted by other competitors. This boosted our ranking and also helped in gaming traffic from the right audience. We also ensured that these keywords are incorporated in the website wire product description blogs, another website content of Maji Sports. We added more pictures of the products that help customers to make decisions easily. We compared the price of the products from other competitors and optimized our offers for customers accordingly. For off-page SEO techniques, we collaborated with other websites as well as added backlinks to push our website traffic.
For paid advertisements, we strategically curated text and images and aligned them with the right keywords for the targeted audience. First, we analyzed which products have the most sales and traffic and accordingly we use those products for our display ads. This also created a recall value for our customers and thus brought more sales. We kept our ads limited to the cities from which we received high traffic. This saved us a lot of money and engaged our audience in a better way. We increased The ROI of the company by 30%.
Yoga and sports products are heavily in demand on affiliate platforms. The challenge here was to choose the right platform and set off affiliates that can help us reach the right target audience. We chose ShareASale as our affiliate marketing program and did marketing for 8 months for the Maji spots
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