Since 2009, LAinks.com has provided a premium line of remanufactured and compatible ink and toner cartridges for all your printing needs. They have continuously expanded their product line and offer products that fit the most popular printers in the market today.
By choosing their remanufactured cartridges, you make an environmentally responsible decision without compromising quality. And, to make sure that they have consistently made an effort to offer the best product quality available, and routinely test the product lines from vendors.
LAinks.com is a premium line of remanufactured and compatible ink and toner cartridges that had a good market reputation for its products, However, the brand struggled with reaching the audience and interacting with them to get more sales. Their search results were dominated by huge international brands and had fluctuating sales every month. Our objective was to improve the organic traffic to the site to the maximum extent possible, assure successful social media campaigns, and PPC campaigns, and thereby increase sales.
Here are the following things we did in order to meet the objectives and goals of the brand.
To begin with, we did a lot of analysis through Google Analytics, competitors’ search rankings, and keyword research. We suspected that there were no proper meta text or descriptions for the products that confuses Google about which page to rank for a keyword so it de-ranks all the pages as low importance. It is also important to engage the audience on social media platforms with consistent content that can help them relate to the brand and place an order again.
An initial comprehensive SEO Audit was conducted to ensure that the website met all key foundational search engine requirements. After fixing technical issues on the website, keyword research was conducted and digital strategies were built around these terms that would provide strong ROI and derive more relevant traffic. At last, the plan consisted of blog content that helped to increase brand engagement and visibility on search engines
The primary objective of the social media campaign was to engage with an audience in a way that relates to products beyond their usage. The constant creation of new content formats, with reviews, Ink related quotes, and new offers helped to boost the reach of all the social channels. With a good combination of content, brand story, subtle quotes, and product amplification, we not only saw quick results but also results that translate to business.
With the PPC campaign, we identified and implemented a clear structure to reach our target audiences. We divided these out by target country and focused audiences on fields geographic, age and occupation categories. We simultaneously worked with the sales team and regularly changed the copy and creative to ensure it was always relevant to the audience. This resulted in saving our cost to a large extent and converting higher ROI.
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