Jainsons Lights Online is one of the most trusted names in the lighting industry since 1978 with 4 showrooms in Delhi and a strong manufacturing base/unit in India. Their endeavor is to provide the customer with apt solutions to them rather than just providing products. They do that by providing design consultation to the customer through our in-house team of experts who have a cumulative experience of more than 100 years. Their in-house design team and strong manufacturing base in India allow us to curate customized solutions for the customers rather than just only providing them with what we have in stock.
For a company that has a heritage legacy in its industry, it was challenging to re-establish it as an affordable yet Luxury light decor brand. With more than 4 showrooms in Delhi, we had to enhance brand equity in and around the country on the online platform. Considering its heavy aesthetic and beautiful attractive products we had to maximize its brand engagement through various social media activities. Another visible challenge was to increase the number of inquiries and footfalls at the shop by simultaneously leveraging its online sales.
Here are the following things we did to meet the objectives and goals of the brand.
We were already aware that Janson Lights is a popular brand name in Delhi due to which it was going to be easy to build brand awareness with its online platform, however, it was going to be tough to rebuild the trust to sell high-cost products from there. We divided our strategies such that it not only increased website traffic but also increased showroom footfall. From creating a strong social media presence to optimizing the website and content we ensured our plan had the holistic approach of building an online brand.
Facebook, Instagram, and LinkedIn were considered as our core platforms because that’s where the target audiences of the Jainsons Lights or we can say interior designers, and architects are connected. The campaign and creatives were designed such that it showcased a series of posts featuring different lighting and decor products complemented with copies that would resonate with the brand’s target audience. The core objective of this social media was to highlight the exclusivity and meticulousness of the products, which expressed the brand’s premium persona.
With Jasons Lights, we had to target the audience in Delhi as well as on the national level. We suggested strong keywords after competitor analysis increasing overall search engine visibility, site traffic, and new visitors. These efforts drove substantial growth in the page ranking in addition to high traffic and revenue. With website optimizations and effective calls-to-action, we ensured the increase in the number of organic checkouts that expanded search visibility and strategic product organization.
We utilized our content marketing skills with a tried and tested SEO approach, Where we use a methodology to target low competition using high volume keywords and topics. As the Jainsons Lights team already had in-house writers, we used to provide them with monthly topics that included the various categories. We also recommended primary and secondary keywords to target. With all these strategies we published their topic from our end, ensuring proper link building and promoting the social media that boosted their traffic as well as a page session time.
With Jainsons Lights, we majorly focused on Google Ads to start our Text ads, Responsive ads, Video ads, Shopping ads, and many more. We targeted high-volume search terms for each of the categories and created ad copies keeping the data of highest selling products in mind. Using the keywords and search terms, we targeted various audiences and demographics of various platforms that resulted in favorable reach to the right audience and thus thereby increasing the revenue.