Digital Marketing
Dental Care and Orthodontic Dental Care – Local SEO Case Study
About Client
Our client is a renowned dentist and is dedicated to quality dental care and creating super-satisfied patients. They have a passion for healthcare and dentistry, and we especially care about kids and those with special needs. They have genuine concerns for kids’ dental health and their parents, and they strive to help create comfort, quality care, and well-being comprise the three pillars of patient advocacy. We want every patient to be a super-satisfied patient. They wanted to build awareness in the local areas where their clinics are located, about their dental services, and drive leads for the same.
Challenge
They wanted to improve their local presence by increasing organic rankings and traffic to their website and increasing clientele. At the time they signed on for our SEO services, they had no keywords ranking on the major search engines. They had two locations for similar yet different specific services so it was important to have strategies for both the locations driving traffic and calls.
Solution
Here are the following things we did to meet the objectives and goals of the brand.
- Research local dental keywords- We identified keywords and focused on keywords that they already ranked for in search results. We analysed and took inventory of competitors’ keyword rankings and incorporated that with our keyword strategies. We also focused on keywords that target patients use for better search. We made sure to pick a target and related keywords that were most relevant to the client's dental service.
- Creating content for the keywords- After determining the intent of a keyword, we generated content that matched the purpose of the website. Along with general or short-tail keywords, we targeted specific dental service keywords as well. Since general dental terms were more competitive, we mixed long-tail keywords that helped it rank the website for multiple keywords.
- On-page and Off-page- We managed and designed an SEO campaign that included on-page and off-page optimization around their targeted keyword terms. We ensured that all name, address, and phone number information was correct, complete, and consistent across key sites, including top tier directories such as Google My Business and Bing Local. We also optimised their google my business page. We added regular posts, changed banners, and tracked call leads using that.
Conclusion
We have been providing them with a local business SEO service for the last 2 years and they are satisfied with the results. 5000+ overall visits received in the last 6 months. Increase in Google organic sessions and keyword ranking, Call leads, and many more.
