Damila’s is a hair-care product brand. It is a perfected formula that provides hair-nourishing treatments that repair damaged or split ends and leave your hair silky, straight, and frizz-free. Their hair-care solutions nurture and balance your hair with long-lasting results so that every day is a good hair day. Because we believe there is nothing more powerful than a confident woman. They approached us to market their brand/product in the affiliate market. We choose ShareASale as the platform as there is a huge demand for all kinds of cosmetic products. They soon received good success.
Their products were in a lot of demand on affiliate marketing platforms but they couldn’t receive any new clicks or sales for them. The challenges here were to connect with various types of affiliates and convince them to sell a product. Another challenge was to gain the trust of affiliates as the beauty industry is a very competitive market. We wanted to establish awareness and receive sales simultaneously.
Here are the following things we did in order to meet the objectives and goals of the brand.
Atom thoroughly analyzed the beauty industry and specifically the top hair care product companies on affiliate marketing platforms. With the help of gap analysis, we figured out the right set of audience niches, a set of affiliates that work for this industry, and the right set of keywords that we could use to boost our visibility on the ShareASale platform. We also better understand what kind of creatives, branding, and text will work for this industry.
After doing an in-depth analysis of the beauty industry we found out there were many things that were missing from my account so we optimized according to the industry standards. For example, adding the right program bio and privacy policy. We also used all the available tools in Shareasale. Like automated emails, event-driven newsletters, text, and banners. After optimizing the account it was important to connect with the right set of affiliates who can market developed products and reach the right audience. Therefore we connected with various types of affiliates such as affiliates from the beauty industry affiliates who work for deals And offers and affiliates who work as influencers on Instagram.
Connecting with affiliates was just the first step. Later on, we kept a great touch to keep consistent engagement on the website. We make sure that we appreciate them for every sale and offer them the latest deals and offers through newsletters, text, and banners. We also increased the commission for high-working affiliates while trying to motivate the affiliates to not work. During the whole process managed to boost clicks and visibility on the shared shell by 50% in 3 months.
With the whole project, we were successful in creating the brand image on affiliate marketing platforms. Our strategies and efforts increased the clicks by 30% and sales by 25% in the first quarter. We also saw an increase in the number of affiliates by 2x. As hair care products are a small part of the beauty industry results are gradual but evident and satisfactory for the client.
Top Affiliates that we have worked with include,
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