The doctors practise a full scope of general and cosmetic dentistry with expertise ranging from teeth veneers to dental implants, dental crowns, dental bridges, and Invisalign. They also correct a wide variety of so-called permanent cosmetic dental problems, and can literally redesign your smile. From sophisticated dental implants to simple procedures, they utilize the latest technology and sterilization techniques to ensure the client gets the best care. Their objective was to drive traffic to the website and increase the footfall of the clinic. We worked for SEO and Google my business for the website and the results were amazing.
The business was not doing good on the Google Map Pack. For its most important keywords, the business ranked at position low on its own location. We focused on giving an initial boost to google maps’ ranking of the business. The overall turnaround time for this was about 50-70 days.
Strategies that were followed for SEO optimization:
Anchor Text Analysis- In order to implement this, we check the top 3 highest ranking websites on Google for search queries related to our location. This way we are able to reverse engineer the anchor text and backlinks of our top competitors and outrank them.
Content Optimization- At first, we rectified Page Titles, H tags, and Schema Markups. Later we also added relevant content on the page as it is an extremely important on-page factor and should be optimized on priority just like these other elements. We also used Page optimizer tools for optimizing the page content.
Fixing Technical Issues- Technical issues of a website cannot be neglected for a successful SEO campaign. We start our SEO campaigns with a full technical audit to find any major or minor underlying technical and quality issues that could lead to easy wins in the campaign if taken care of properly. We used the Screaming Frog report so that we can catch issues like poor H tag and title optimization or bad URL structure at a glance.
Strategies that were followed for Google My Business:
Optimization of account- After we set up the name, address, and phone number we optimised the account by adding a logo, banner image, and linked account to the website and other social media pages.
Add photos- Added high-quality images of your office and staff personalized their GMB profile. This helped make it more enticing for patients to make an appointment. Tried to share the idea of what it would be like to visit the clinic. We also highlighted smiling pictures of staff and happy patients.
Encourage and respond to reviews- Reviews are a key feature of Google’s business directory, as patients rely heavily on ratings when choosing a dentist. We ensure to read and respond to each review. We make sure to do this whether the review is positive or negative. Engagement helped to boost the ranking, increase calls and appointments
Check your profile regularly- As the competition for search rankings increases, it is important to regularly engage and maintain the profile. We keep checking once or twice a week, which gives us a chance to respond to new reviews, add a quick post, and also prevent any unwanted edits from sneaking into your profile.
As a result of our ongoing efforts, the SEO campaign for the dentist website we experienced an impressive amount of growth in a short time in terms of both calls and appointments. We have been working on the project for 2 years now and receive 30-40 calls on a monthly basis.
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