The auto glass and windshield repair website is one of the best auto glass repair and replacement services, located in MD. With their decades of experience, they are well-equipped to provide their customers with top-tier service. They always place a strong emphasis on the satisfaction and experience of our customers; they offer comprehensive service from start to finish. Their expert technicians will come straight to you to complete your auto glass repair or replacement. Within an hour, you will be able to drive off with a safe and secure piece of auto glass. We provide them with Local SEO and Google PPC services to boost their enquiries and calls to the business.
Even though they were providing amazing services, they were struggling with getting calls. Their primary objective was to bring in genuine calls and boost their name as the best auto glass service provider in their locality. Another challenge was to boost the ranking of their website on Google search engines, especially for their local search results. They expected quick results for which we tried our best.
Keywords Analysis - Starting with in-depth keyword analysis, our local SEO team found targeted keywords that were geo-focused and best for organic SEO strategy. They were best for re-optimization of their existing website content, URLs, and Metadata. We targeted the audience locally by utilizing local keywords and incorporating them into the website. This helped the search engines know about the business services in the specific area and thus boosted the ranking.
On-page optimization- We began with optimising the content on the site with location-specific content which is accessible to search engines but also generates leads as well. We also added several key elements to the page such as local business schema markup to influence local search results listings. With our Local SEO strategy, we collected the right citations on relevant websites, in the nearby geographic location – this had a direct effect on local search results. We also actively pursue local citations, and listings to improve local rankings for the website.
After the Google My Business account was set up, we optimised the account by adding a logo, banner image, and linked account to the website and other social media pages. We also ensured to Add high-quality images to their GMB profile. This helped in creating reliability among customers. We encouraged the existing customers to add their reviews to the website and google my business account. We ensure to read and respond to each review. We also continue to manage the account by adding a quick post and also prevent any unwanted edits from sneaking into your profile.
Run a PPC Campaign- In conjunction with local SEO efforts, we run multiple targeted pays-per-click (PPC) campaigns to attract local customers faster. We followed the essential local SEO techniques that auto glass companies used to attract new customers to their business. The results were beyond satisfactory. All enhanced ad copy that then deployed in 3 specific ways – in Expanded Text Ads, Responsive Search Ads & Dynamic Search Ads. We started receiving more than 90% of the business leads from Google PPC. More than double the volume of conversions, increasing total unique conversions by 113%. Reduce total ad spend by 48% while increasing the volume of clicks by 13%.
We have been doing business with them for the last 2 years and they have continued to grow month-on-month. They receive more than 350 calls, 75+ genuine leads that get converted into business opportunities. Their rankings have massively increased and the website receives great clicks and enquiries via a landing page.