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Evolving & More Efficient Digital Marketing Techniques With AI

Artificial Intelligence is not a new concept; we have been seeing references to this technology for a very long time. This technology has affected all industries and is creating a significant impact when it comes to better strategies and ROI. It has had a good impact on growth, problem solving, the creation of better strategies, and greater profitability. AI exists in industries like marketing, health care, life science, retail, IT, and more. 

Digital marketing is no exception, AI has also changed the way online marketing is done. One of the key aspects of AI in digital marketing is analysis to create better strategies. This article provides more information on how it is changing the digital marketing landscape.

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What is AI in Digital Marketing? 

AI is a technology that is meant to simulate human intelligence. It can analyze as humans do and help with the decision-making process. The key factor is it helps speed up this process. When it comes to digital marketing, AI is implemented for data, analysis, research, decision making, strategies, and more. It has the potential of helping generate better leads.

  • According to 41% of digital marketers, AI helps accelerate revenue growth. 
  • 40% agree that it offers more accurate insights.
  • 38% of marketers believe it helps create a more personalized consumer experience.
  • 35% prefer using it for data-driven repetitive tasks for reducing time spent on such tasks.
  • 34% of marketers believe that AI helps generate a better ROI.
  • 33% of marketers would use AI to keep costs down, while 29% believe that it helps predict consumer behaviour accurately.
  • 61% of marketers believe that AI plays a vital role in their overall digital marketing strategy. 
  • 80% of businesses and technology-savvy people believe that it helps boost productivity.

Benefits of AI

  • AI tools can help target consumers based on their general preferences, unlike traditional marketing. It makes the data of individuals available to analyze and create better and more customized strategies.
  • AI brings a big degree of automation to marketing. In fact, one of the biggest advantages of opting to use AI techniques is that it contributes in a big way to bringing a high level of personalization in marketing. This is the ideal method to drive sales up since automation with AI gives companies an edge over others. It is possible to automate pay-per-click advertising (PPC), search engine marketing (SEM), and social media marketing (SMM), which are highly effective techniques.
  • AI tools have the power to analyze user behavior and use predictive analysis techniques to enhance the user experience and provide high-quality content. 
  • Content marketing has evolved to become more focused. The key factor in ensuring one takes advantage of good content is to ensure it is well targeted and visible to the right people at the right time. AI can play a vital role in fulfilling this gap. It allows for the smart distribution of content by analyzing the market trends and predicting the type of topics that are likely to attract traffic.
  • Maintaining good customer relations is vital for any business; AI makes this simple.
  • AI  tools help analyze consumer patterns to provide details on how the consumer is interacting with you to optimize the process.
  • Chatbots use AI technology to remove the need for 24/7 dedicated customer service. This is a good cost saving technique that also assures the customers do not need to wait long for the answers.
  • It helps in improving the conversion rate by identifying the customer & their needs and by providing relevant content. 
  • Content creation is no easy task. However, with the right AI, tool one can make this task simpler and more effective. The content will usually be more consumer focused and relevant to your products or services.

How Digital Marketing Firms Are Implementing AI?

Professional digital marketing firms have started to take advantage of AI technology and tools in many ways. What matters most to digital marketers is understanding consumer behavior, and custom content, and providing a personalized experience for better conversions and consumer loyalty. Nobody does this better than AI tools. AI helps digital marketers in the following ways:

  • Data analysis
  • Media Buying
  • Natural language processing & machine learning
  • Making smarter decisions
  • Real-time personalization
  • Marketing automation
  • Content creation 

It is best to leave the tough task of marketing to the experts. Gandhi Technoweb Solutions is the expert when it comes to SEO & Digital Marketing. We offer a wide range of services like reputation management, PPC, SEO, Social media marketing, content marketing, and more. Our executives are well-versed in using professional AI tools to form more effective and cost-efficient marketing solutions. Hence do not hesitate to contact us for your digital marketing requirements.

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Digital transformation is something that all types of businesses are dealing with. It has thus become a highly competitive marketplace with businesses using similar techniques to get ahead. Getting in touch with the right agency that implements the latest technology and AI applications can be the best solution. Gandhi Technoweb is one such digital marketing agency. We offer a wide range of marketing solutions that implement AI  tools to give our clients the upper edge.