Google My Business
How a Refrigerator Repair Service Increased Local Leads with Google My Business Optimization?
Introduction
They are a local refrigerator repair service catering to homes and businesses in North Bay and surrounding areas. The company offers fast, reliable, and affordable appliance repair solutions.
While the business had a strong reputation offline, it struggled to attract consistent online leads, particularly through local search and social media channels. Customers searching for emergency refrigerator repair often went to competitors, leaving them underrepresented online.
This case study highlights how optimizing Google My Business and leveraging social media content and engagement strategies increased local visibility, customer trust, and inquiries.
Challenges
- Limited Local Online Presence
- The business was not fully optimized on Google Maps and local search, making it difficult for potential customers to find the service.
- Low Engagement on Social Media
- Existing social media accounts were inconsistent, posting irregularly with little interaction.
- Trust Barrier for Local Leads
- Many customers hesitated to book a repair service online without seeing reviews or proof of quality service.
Objectives
- Fully optimize Google My Business for local searches.
- Increase local visibility and credibility through social media.
- Generate more local leads and repair requests via digital presence.
- Build customer trust through reviews, posts, and engagement.
Strategy & Execution
1. Google My Business (GMB) Optimization
Profile Setup & Optimization
- Claimed and verified the GMB listing.
- Added accurate business information: NAP (Name, Address, Phone), service categories, operating hours.
- Uploaded high-quality photos showcasing team, equipment, and completed repair work.
Regular Posts & Updates
- Shared weekly updates on completed repairs, seasonal tips, and maintenance reminders.
- Created posts highlighting special offers or emergency services to attract clicks and calls.
Review Management
- Encouraged satisfied customers to leave reviews on GMB.
- Responded promptly to reviews to demonstrate reliability and customer care.
GMB Results
- Improved Google Maps ranking for key local search queries like refrigerator repair near me and fridge service North Bay.
- Increased direction requests and phone calls through GMB by 60% within 4 months.
2. Social Media Marketing
Platform Focus
- Leveraged Facebook and Instagram to connect with local customers and share educational content.
Content Strategy
- Posted tips on refrigerator maintenance, energy-saving advice, and seasonal repair reminders.
- Shared before-and-after visuals of repair work to highlight professionalism.
- Encouraged followers to ask questions and share experiences.
Community Engagement
- Responding to messages and comments promptly to build trust.
- Ran polls and interactive posts to increase engagement.
- Shared customer testimonials to reinforce reliability and trust.
Social Media Results
- Grew local social media followers by 55% in 3 months.
- Increased engagement rates by 2.2x due to interactive posts and helpful content.
- Social media generated 15% of total repair inquiries directly from posts and messages.
Results
- 60% increase in local leads through Google My Business optimisation.
- Improved visibility in local search results, appearing in top 3 positions for key queries.
- 55% growth in social media followers and 2.2x higher engagement rate.
- 15% of inquiries sourced from social media, supplementing GMB leads.
- Strengthened brand credibility and trust in the North Bay area.
Conclusion
For them, Google My Business and social media proved to be powerful tools for local lead generation and community engagement.
Key takeaways:
- Optimizing GMB ensures your business is discoverable for local searches and builds trust with reviews.
- Consistent social media content can educate, engage, and convert local customers.
- Combining GMB and social media drives measurable growth in inquiries and establishes a strong local reputation.
By focusing on local digital presence, they successfully transformed its online visibility and created a reliable pipeline of new repair leads.
