Case Studies

SEO

How Yogamasti Grew Digital Reach with Strategic SEO & Social Media Services?

Client Overview

Yogamasti is a UK-based yoga lifestyle brand known for its organic yoga clothing, spiritual jewellery, meditation products, and eco-friendly yoga accessories. With a strong identity rooted in sustainability and spirituality, the brand already had loyal customers but wanted to expand its digital footprint, strengthen customer engagement, and drive consistent sales online.

The Challenges

Before engaging with us, Yogamasti faced several pressing challenges:

• Low visibility in search engines: Despite offering a wide range of niche yoga products, many of their core product pages were buried deep in search results, making it difficult for new customers to discover the brand organically.

• Underperforming social media presence: While Yogamasti was active on multiple platforms, posts lacked consistency in tone and creativity, resulting in limited engagement and minimal traffic back to the website.

• Weak content strategy: The blog and product descriptions were not fully optimized, leaving opportunities untapped for ranking on keywords such as “organic yoga clothing UK,” “eco yoga mats,” or “spiritual jewellery.”

• Conversion barriers: The website was experiencing high bounce rates due to weak on-page SEO, slow loading times, and a lack of compelling calls-to-action.
  

Our Strategy

We developed a two-pronged strategy focusing on SEO optimization and social media growth to create a unified digital presence for Yogamasti.

SEO Approach

1. Comprehensive keyword research targeting both product-specific and lifestyle terms that align with the brand’s niche.

2. On-page optimization across all major product and category pages, including rewriting meta titles and descriptions, improving product descriptions to highlight sustainability and comfort, and implementing structured headings.

3. Technical improvements such as compressing images, improving mobile responsiveness, and enhancing site speed for smoother navigation.

4. Content development through a dedicated blog strategy. Articles were crafted around topics such as choosing the right yoga wear, benefits of organic fabrics, and spiritual living tips, each internally linked to relevant products.

5. Authority building with outreach campaigns and organic backlinks, strengthening credibility in search rankings.
   

Social Media Strategy

1. Content diversification with a balance of product highlights, behind-the-scenes stories, yoga and meditation tips, and inspirational posts to resonate with the target audience.

2. Visual enhancement through styled product photography, lifestyle imagery, and short videos to showcase products in use, all aligned with a consistent brand tone.

3. Community engagement by encouraging user-generated content, creating branded hashtags, and running interactive campaigns like polls, giveaways, and Q&A sessions.

4. Cross-promotion of blog content on social channels to drive traffic back to the site while simultaneously boosting brand authority.

5. Platform focus on Instagram and Pinterest for visual discovery, and Facebook for community interaction and website traffic.

Results Achieved

Within just a few months, Yogamasti experienced significant improvements across both organic search and social media channels. Search rankings improved for several competitive keywords, bringing consistent organic traffic to the site. Product and category pages started appearing on the first page of Google for highly relevant terms, leading to an increase in conversions.

Social media platforms saw renewed growth, with steady increases in followers and a sharp rise in engagement rates. Posts began attracting not just likes and shares, but also genuine conversations and community interactions. The synergy between optimized blog content and social promotion further amplified brand visibility, positioning Yogamasti as a trusted voice in the yoga and wellness niche.

Conclusion

By integrating a robust SEO foundation with a revitalized social media strategy, Yogamasti.co.uk successfully transitioned from a limited digital presence to a strong, engaging, and discoverable brand. The improved visibility not only brought more qualified traffic but also strengthened customer trust and loyalty. This holistic approach ensured that the brand’s values of sustainability, authenticity, and spirituality were effectively communicated to a global audience.