Anfield Shop was founded by Josh and Alisha, two passionate Liverpool FC supporters who were frustrated by the lack of Official Liverpool merchandise available in Seattle and across North America. Determined to bridge that gap, they launched The Anfield Shop in 2010 starting with just a handful of products.
Over the years, Anfield Shop has grown into North America’s trusted and official source for Liverpool FC gear, offering everything from jerseys and scarves to collectibles and accessories. Despite this remarkable growth, the brand has stayed true to its small-business roots and community-driven values.
As the next step in their digital journey, the founders wanted to expand their reach through affiliate marketing and our team was excited to help them make it happen.
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Anfield Shop already enjoyed strong brand recognition among Liverpool fans, particularly for its popular jerseys and fan apparel. However, when it came to affiliate marketing, the brand’s presence was limited.
Key challenges included:
The goal was clear to create a structured affiliate marketing strategy that could drive continuous growth and expand the brand’s digital footprint.
We began by conducting a comprehensive affiliate market gap analysis to understand where the brand stood and where opportunities existed. Our findings showed immense potential in the Liverpool fan niche, but success depended on:
This groundwork helped us design a powerful, long-term affiliate growth plan.
Next, we optimized Anfield Shop’s affiliate account on ShareASale for maximum visibility and appeal. Key actions included:
These steps collectively boosted affiliate visibility by 40% within the first month.
In the second phase, we focused on relationship-driven affiliate outreach. Our team:
This engagement strategy encouraged affiliates to promote Anfield Shop actively, resulting in a significant surge in conversions and overall sales performance.
To further strengthen our affiliate network, we:
Within just two months, Anfield Shop was listed among the top-performing affiliate programs in the industry, outperforming initial projections.
Our ongoing strategy delivered exceptional results for Anfield Shop’s affiliate marketing journey:
These milestones reflect not only the effectiveness of our strategy but also the strength of the Anfield Shop brand within the affiliate ecosystem.
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By combining smart market analysis, affiliate relationship building, and continuous engagement, we helped Anfield Shop transform its affiliate marketing program into a major growth channel. The brand continues to expand its global reach, connecting thousands of Liverpool FC fans across North America with official merchandise.
