Case Studies

Digital Marketing

How Medincredi Drove Growth with Comprehensive Digital Marketing Solutions?

Client Background

Medincredi is a prominent healthcare service provider specializing in medical credit solutions, helping patients access affordable healthcare treatments by offering flexible financing options. Their mission is to empower patients and healthcare providers by simplifying medical financing, making healthcare more accessible and affordable. Medincredi faced the challenge of low online visibility and limited patient engagement in a competitive digital landscape.

Problem Statement

Medincredi approached us with multiple challenges:

• Their website ranked poorly in Google search results, leading to low organic traffic.

• Limited social media presence, which resulted in minimal patient engagement and brand awareness.

• Lack of structured digital advertising strategy to promote services effectively.

• Inefficient visual content (video & image assets) that failed to attract attention.

• No systematic approach for consistent online posting and campaign promotion.

Their goal was clear: Increase online visibility, drive qualified leads, improve patient engagement, and build a strong digital presence.

Objectives

Our objectives for Medincredi were:

1. Improve Google search rankings for targeted medical finance-related keywords.

2. Increase organic website traffic by implementing a robust SEO strategy.

3. Build brand awareness and audience engagement on social media platforms.

4. Generate qualified leads through targeted Facebook Ads campaigns.

5. Design and publish high-quality visual content (videos, photos, infographics).

6. Maintain a consistent posting schedule to keep the audience engaged.

7. Track performance and optimize strategies for maximum ROI.

Our Solution

We implemented a multi-channel digital marketing strategy combining SEO, Social Media Management, Facebook Ads, Video & Graphic Content Creation, and Campaign Promotion.

1. SEO Optimization

• Performed a comprehensive website audit to identify technical SEO issues.

• Conducted keyword research targeting terms like “medical credit solutions,” “healthcare financing,” and “affordable medical loans.”

• Optimized website content, meta tags, headings, and structure to improve relevancy and indexing.

• Built high-quality backlinks from authoritative healthcare websites and local directories.

• Monitored and adjusted the strategy monthly to track rankings and traffic growth.
  

2. Social Media Management

• Developed a social media calendar to schedule regular posts on Facebook, Instagram, and LinkedIn.

• Focused on a mix of educational posts about medical financing, patient success stories, industry news, and engaging visuals.

• Designed professional graphics, infographics, and videos using Canva to deliver clear, compelling messaging.

• Created video content highlighting Medincredi’s value propositions in a simple yet engaging format.

• Engaged with the audience through comments, messages, and interactive polls.
  

3. Facebook Ads Campaigns

• Created highly targeted Facebook Ads campaigns focusing on key demographics: patients seeking medical financing, age groups 25-55, and healthcare providers.

• Designed multiple ad creatives, including videos and image carousels showcasing Medincredi services.

• Ran lead generation campaigns optimized for conversions, using clear call-to-actions like “Apply for Medical Financing Now.”

• Continuously A/B tested ad creatives, copy, and audience targeting for maximum performance.

• Managed the budget efficiently, achieving a lower cost per lead over time.
  

4. Visual Content Creation

• Produced visually appealing graphics and professional videos using Canva.

• Videos highlighted customer testimonials, step-by-step financing processes, and service benefits.

• Optimized visuals for each platform’s specifications (Facebook, Instagram, LinkedIn).

• Ensured brand consistency in all visual assets by applying Medincredi’s brand guidelines.
  

5. Consistent Posting & Campaign Promotion

• Executed a well-structured content calendar for systematic posts 3-5 times per week.

• Promoted special offers and important updates using boosted posts and paid campaigns.

• Leveraged video content for higher engagement.

• Used analytics to adjust content types and posting times based on audience engagement.
  

Results Achieved

Within 6 months of implementation:

• Organic Traffic: Increased by 85%, driving more qualified visitors to Medincredi’s website.

• Keyword Rankings: Multiple key terms ranked on Google’s first page.

• Social Media Growth: 150% increase in followers across Facebook and Instagram.

• Ad Performance: Cost per lead reduced by 30%, with consistent monthly lead generation.

• Content Engagement: Post reach and engagement improved by 200%, with video content performing exceptionally well.

• Brand Visibility: Medincredi’s digital presence became much stronger, increasing brand recall and credibility.
  

Conclusion

Through an integrated digital marketing approach combining SEO, targeted Facebook Ads, strategic content posting, and professional graphic design, Medincredi transformed its digital presence, gained significant visibility, and increased qualified leads. This case highlights the power of a coordinated strategy tailored to the client’s specific industry and objectives.