Digital Marketing
How Jainsons Lights Online Boosted Digital Presence and Sales with SEO & Digital Marketing?
About the Client
Jainsons Lights Online is one of the most trusted names in the lighting industry since 1978, with four showrooms in Delhi and a strong manufacturing base in India. The brand is known for providing customized lighting solutions rather than just selling products.
Their in-house design team, with a combined experience of over 100 years, works closely with customers to deliver personalized design consultation. Coupled with their manufacturing capabilities, Jainsons Lights Online is able to create bespoke lighting solutions tailored to client requirements.
Despite a strong offline reputation, the brand needed a robust digital strategy to reach wider audiences, showcase their expertise, and drive online sales.
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Challenges
- Limited online visibility for high-intent keywords related to customized lighting solutions
- Difficulty attracting quality leads who were looking for tailored lighting designs
- Strong competition from both offline and online lighting suppliers
- Need to effectively communicate the brand’s unique value of customized consultation and manufacturing
- Low engagement on the website and social media platforms
Objectives
- Improve search engine visibility and rank for relevant lighting keywords
- Drive qualified traffic to product pages and consultation forms
- Increase online sales and inquiries for customized lighting solutions
- Build a consistent brand presence across SEO and social media channels
- Educate customers about Jainsons Lights’ unique design and manufacturing capabilities
Strategy & Execution
SEO Optimization
- Conducted a comprehensive SEO audit to identify technical issues, broken links, and content gaps
- Optimized product pages, category pages, and blog content for targeted keywords such as “custom lighting solutions” and “designer lights Delhi”
- Developed content highlighting lighting trends, design tips, and case studies of successful installations
- Enhanced site speed, mobile responsiveness, and user experience to reduce bounce rates
Content Marketing
- Created detailed blogs, guides, and case studies showcasing custom lighting projects
- Educated potential clients on design principles, product selection, and energy-efficient lighting
- Integrated content with product pages to improve SEO performance and conversion potential
Social Media Marketing
- Ran campaigns on Instagram, Facebook, and Pinterest to showcase completed projects, product demos, and design ideas
- Engaged with followers through interactive posts, polls, and video tutorials
- Paid campaigns targeted homeowners, interior designers, and businesses seeking bespoke lighting solutions
Paid Campaigns (PPC)
- Launched Google Ads campaigns targeting high-intent keywords like “custom lighting solutions Delhi” and “designer lights online”
- Created retargeting campaigns for visitors who did not convert immediately
- Optimized landing pages and ad copy to improve CTR and lead conversions
Monitoring & Optimization
- Tracked website and campaign performance through Google Analytics, Search Console, and Ads dashboard
- Monitored keyword rankings, user behavior, and conversion metrics
- Adjusted content, SEO, and paid strategies based on insights to maximize results
Results
After 6 months of implementing an integrated SEO, PPC, and social media strategy, Jainsons Lights Online achieved:
- 150% increase in organic traffic
- Top search engine rankings for key custom lighting and designer lighting keywords
- 35% growth in online inquiries and consultation requests
- Significant increase in engagement across social media platforms
- Strengthened brand positioning as a trusted and customized lighting solution provider
- Built a scalable digital marketing framework for long-term growth
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Conclusion
Through a comprehensive digital marketing approach, Jainsons Lights Online successfully increased online visibility, engaged a highly targeted audience, and boosted sales and inquiries. By leveraging SEO, content, social media, and PPC, the brand was able to highlight its unique value proposition, reach quality leads, and establish a strong online presence in a competitive market.
