Digital Marketing
How iCast Foundry ERP Boosted Online Visibility and Generated Leads with SEO & Digital Marketing?
About the Client
iCast Foundry ERP is a specialized software solution developed exclusively for the foundry industry. Unlike general ERP software that is adapted for foundries, iCast is built from the ground up with input from leading foundry professionals, management consultants, and industry experts.
The software has been successfully implemented across various foundries, helping them streamline operations, manage production, improve reporting, and enhance efficiency. Despite its robust capabilities, iCast faced challenges in reaching potential clients online due to the niche nature of the industry and limited digital presence.
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Challenges
- Limited online visibility for highly specific ERP and foundry-related keywords
- Difficulty reaching the right decision-makers in foundry companies
- Strong competition from generic ERP providers claiming to serve multiple industries
- Educating the target audience about iCast’s unique benefits and industry-focused features
- Driving qualified traffic and generating leads through online channels
Objectives
- Improve search engine visibility for ERP solutions specifically targeting foundries
- Attract decision-makers in the foundry industry such as plant managers, production heads, and directors
- Generate qualified leads through SEO and digital marketing efforts
- Establish iCast as the go-to ERP software for foundries
- Develop a long-term, measurable digital marketing framework
Strategy & Execution
SEO Optimization
- Conducted an in-depth SEO audit to identify technical issues, content gaps, and indexing problems
- Optimized website pages with targeted keywords such as “foundry ERP software,” “ERP for foundries,” and “foundry management software”
- Created industry-focused blog content and case studies highlighting foundry efficiency, ERP implementation, and success stories
- Improved site speed, mobile responsiveness, and internal linking to enhance user experience and engagement
Content Marketing
- Developed educational content including whitepapers, industry guides, and solution briefs
- Produced blogs explaining ERP benefits for foundries, process optimization, and real-world implementation examples
- Leveraged content to educate prospects, improve credibility, and encourage lead conversions
Paid Advertising (PPC)
- Launched Google Ads targeting high-intent search queries such as “best ERP software for foundries” and “foundry ERP solution”
- Retargeted website visitors who did not inquire or request demos
- Optimized landing pages and ad copy to improve CTR and lead generation
Lead Generation and Conversion
- Implemented clear call-to-actions (CTAs) across the website for demo requests and inquiry forms
- Set up tracking to monitor qualified lead submissions from SEO and PPC campaigns
- Engaged with potential clients via email follow-ups and nurturing sequences
Monitoring and Optimization
- Regularly analyzed website performance using Google Analytics, Search Console, and Ads Dashboard
- Monitored keyword rankings, traffic, and conversion rates
- Refined SEO, content, and paid campaigns based on insights to maximize ROI
Results
Within 6 months of executing the integrated digital marketing strategy, iCast Foundry ERP achieved:
- 150% increase in organic search traffic
- Top search engine rankings for multiple foundry-specific ERP keywords
- 35% growth in qualified lead submissions
- Increased engagement and time spent on site through optimized content and case studies
- Enhanced brand credibility as a specialized ERP solution for the foundry industry
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Conclusion
Through a holistic SEO, content, and digital marketing strategy, iCast Foundry ERP successfully strengthened its online presence, attracted highly qualified leads, and positioned itself as a niche leader in the foundry ERP market.
The project demonstrates how industry-focused digital marketing can help specialized B2B software reach the right audience, educate prospects, and drive measurable business growth in a competitive environment.
