Case Studies

Digital Marketing

How Dr Medic Increased Sales and Traffic with SEO, PPC & Digital Marketing?

About the Client

Dr Medic is an eCommerce brand specializing in face masks for men, women, and children, providing high-quality protective gear with style and comfort. With increasing demand for health safety products, Dr Medic aimed to expand online visibility, drive traffic, and boost sales through an integrated digital marketing strategy.

Challenges

• Highly competitive eCommerce market with numerous mask and protective gear brands

• Low initial organic search visibility for high-intent keywords like “buy face masks online”

• Need to attract quality traffic that converts into purchases

• Limited brand awareness in the target US and global markets

• Effective integration of SEO, paid ads, and social media for eCommerce sales growth

Objectives

• Improve organic search rankings for target eCommerce keywords

• Drive qualified traffic to product pages

• Increase online sales and conversions

• Strengthen brand presence and credibility in the health safety product segment

• Implement a data-driven, scalable marketing strategy combining SEO, PPC, and social media

Strategy & Execution

SEO Optimization

• Conducted a full SEO audit to identify site speed issues, broken links, and technical gaps

• Optimized product pages, meta titles, descriptions, and headers for high-intent search terms

• Created category pages and blog content targeting topics like mask safety, usage tips, and trends

• Improved mobile responsiveness and user experience to enhance conversions
  

Paid Campaigns (PPC)

• Launched Google Ads campaigns targeting high-intent buyers, such as “buy face masks online” and “kids protective masks”

• Implemented retargeting campaigns to re-engage visitors who did not purchase initially

• Optimized ad copy, landing pages, and bidding strategy to maximize CTR and ROI
  

Social Media Marketing

• Ran campaigns on Facebook, Instagram, and TikTok, showcasing products, tutorials, and promotions

• Engaged users with interactive content, contests, and seasonal discounts

• Paid ads targeted health-conscious and safety-conscious buyers, increasing brand visibility and sales
  

Content Marketing

• Produced blogs, videos, and infographics educating customers on mask types, proper usage, and safety tips

• Focused on long-tail eCommerce keywords to drive organic search traffic

• Integrated content with product pages to encourage informed purchasing decisions
  

Monitoring & Optimization

• Tracked performance using Google Analytics, Ads Dashboard, and Search Console

• Continuously monitored keyword rankings, traffic sources, and sales conversions

• Refined campaigns and creatives based on data to maximize revenue and efficiency

Results

After 6 months of integrated digital marketing efforts, Dr Medic achieved:

• 150% increase in organic search traffic

• Top 5 Google rankings for multiple high-intent eCommerce keywords

• 35% increase in online sales through SEO, PPC, and social media campaigns

• Improved social media engagement and brand visibility in target markets

• Strengthened customer trust and credibility through educational content and consistent marketing

• Built a scalable digital marketing framework for long-term eCommerce growth

Conclusion

By implementing a holistic SEO, PPC, and social media strategy, Dr Medic successfully increased website traffic, generated higher-quality leads, and boosted online sales in a competitive eCommerce market.

Key Takeaways:

• SEO and content marketing provide sustainable organic traffic and credibility

• PPC campaigns target high-intent buyers, complementing organic efforts

• Social media engagement builds brand awareness and trust

Continuous monitoring and optimization ensure long-term growth and ROI