Case Studies

Affiliate Marketing

How CZUR Increased Sales and Affiliate Engagement through ShareASale?

About the Client

CZUR is a technology brand specializing in advanced document scanners, smart office solutions, and productivity-enhancing devices. Their products combine innovation, efficiency, and user-friendly design to meet the needs of students, professionals, and businesses.

While CZUR had a strong product lineup and loyal customer base, the challenge was to expand online visibility, increase qualified traffic, and grow sales through affiliate marketing. They chose ShareASale to establish a structured affiliate program that could reach the right audience effectively.

Challenges

• Limited presence in the affiliate network and minimal program structure

• Targeting tech-savvy audiences, including students, professionals, and small businesses

• Competing with well-established scanner and office equipment brands in the online space

• Generating high-quality leads rather than just website clicks

• Keeping affiliates engaged with regular communication and marketing support
  

Objectives

• Build a robust ShareASale affiliate program targeting relevant technology and productivity niches

• Recruit high-performing affiliates capable of driving qualified traffic

• Increase affiliate-driven website traffic and conversions

• Boost online sales of CZUR products through affiliate referrals

• Establish a long-term, sustainable affiliate ecosystem

Strategy & Execution

1. Program Audit & Optimization

• Conducted a full ShareASale account audit, ensuring proper tracking, policy setup, and creative availability

• Optimized program bio, category keywords, and commission structures to attract top affiliates

• Created high-quality creatives, including banners, product images, and pre-written copy for affiliate use

• Implemented tiered commission rates to reward affiliates based on performance

2. Targeted Affiliate Recruitment

• Focused on affiliates in the tech, productivity, and educational niches:
  • Technology bloggers and reviewers

  • Productivity and office solution websites

  • Email newsletters targeting students, professionals, and small businesses

• Personalized outreach campaigns with exclusive promotions, higher commissions, and seasonal deals

• Prioritized affiliates with audience alignment and engagement potential over sheer numbers

3. Affiliate Engagement & Creative Support

• Sent monthly newsletters with product launches, seasonal promotions, and affiliate success tips

• Provided affiliates with ready-to-use banners, product images, and pre-written promotional content

• Offered early access to new products for top affiliates to encourage authentic reviews and promotions

• Maintained consistent communication to ensure affiliates were motivated and aligned with CZUR’s brand values
  

4. Performance Monitoring & Optimization

• Tracked affiliate performance using ShareASale analytics, monitoring clicks, conversions, and revenue

• Rewarded high-performing affiliates with bonuses, exclusive campaigns, and priority support

• Optimized creatives and outreach strategies based on performance data

• Conducted quarterly reviews to identify top affiliates and adjust the program for better ROI

Results

After 7 months of implementing the program, CZUR achieved:

• 150+ active affiliates recruited across tech and productivity niches

• 4,000+ affiliate-driven clicks to the website

• 28% increase in product sales through affiliate referrals

• Significant growth in brand visibility and credibility among tech-savvy audiences

• Established a sustainable affiliate ecosystem capable of driving long-term traffic and revenue

• Improved affiliate retention, with many top affiliates promoting multiple CZUR products consistently

Top Performing Affiliate Categories

• Technology bloggers and reviewers

• Productivity and office solution content creators

• Email newsletters targeting students and professionals

• Coupon and deal websites with engaged tech audiences

Conclusion

By implementing a strategically optimized ShareASale affiliate program, CZUR expanded its affiliate network, drove qualified traffic, and increased sales significantly.

Key Takeaways:

• Targeted affiliate recruitment ensures quality traffic and conversions

• Providing affiliates with creative support and incentives boosts engagement and performance

• Continuous monitoring and optimization sustain long-term growth

• Affiliate marketing can be a powerful growth channel for tech brands looking to scale online sales