Case Studies

Affiliate Marketing

How Custom Movie Posters Boosted Sales and Traffic with ShareASale Affiliate Marketing?

About the Client

The client is a custom movie poster retailer offering personalized and high-quality posters for film enthusiasts, collectors, and home decor lovers. Customers can choose from a variety of designs and customize them with names, quotes, or personal touches.

While the business had a growing customer base, it faced challenges in scaling online sales and reaching audiences beyond organic traffic. To expand their reach, they chose ShareASale affiliate marketing as a strategy to partner with relevant influencers and platforms.

Challenges

1. Low Affiliate Network Presence
   • The client had limited affiliate partnerships and no structured program to attract high-performing affiliates.

2. Audience Targeting
   • Needed affiliates capable of reaching movie enthusiasts, pop culture fans, and gift buyers.

3. Program Optimization Gaps
   • Their existing ShareASale account lacked optimized creatives, structured commission rates, and clear program guidelines.

4. Competition
   • Many online custom poster sellers and merchandise platforms were already active in affiliate marketing, making it critical to stand out.

Objectives

• Build a robust ShareASale affiliate program to attract relevant affiliates.

• Increase traffic, clicks, and sales through affiliate referrals.

• Recruit high-quality affiliates in the niche of movies, gifts, and pop culture.

• Optimize program creatives, emails, and promotional materials to improve engagement.

Strategy & Execution

1. Affiliate Program Audit & Optimization

• Reviewed the ShareASale account and identified gaps in program setup.

• Optimized the account by:
  • Adding new keywords and banners tailored for affiliates.

  • Creating program groups for different types of affiliates.

  • Setting competitive commission rates to attract top performers.

  • Streamlining email templates and automated notifications.

2. Affiliate Recruitment

• Identified top-performing affiliates in:
  • Movie, pop culture, and entertainment blogs.

  • Gift, home décor, and collectible review sites.

  • Social media influencers targeting gift buyers and collectors.

• Reached out via personalized emails offering exclusive deals and higher commissions for high-performing affiliates.

3. Affiliate Engagement & Nurturing

• Shared monthly newsletters with new product launches, seasonal promotions, and marketing tips.

• Maintained consistent communication to encourage affiliates to actively promote products.

• Provided creative assets including product images, banners, and pre-written copy to make promotion seamless.

4. Monitoring & Optimization

• Tracked clicks, conversions, and sales through ShareASale analytics.

• Adjusted commission tiers and creatives based on affiliate performance.

• Focused on retaining top-performing affiliates while recruiting additional partners.

Results

After 6 months of strategic affiliate marketing, the program achieved:

• 200+ new affiliates onboarded, relevant to the target audience.

• 1,500+ clicks generated through affiliate referrals in the first quarter.

• 25% increase in sales attributed to affiliate marketing.

• Higher brand awareness within movie enthusiast communities and gift buyers.

• Built a scalable affiliate program with sustainable long-term revenue potential.

Top Affiliates Recruited

• Movie & Pop Culture Blogs – promoting custom poster collections.

• Gift & Collectibles Platforms – targeting buyers seeking personalized items.

• Social Media Influencers – sharing product reviews and giveaways.

Conclusion

Through a strategically optimized ShareASale affiliate program, Custom Movie Posters successfully expanded its digital reach, increased traffic, and boosted sales.

Key takeaways:

• Affiliate recruitment and nurturing are essential to maximize program ROI.

• Optimized creatives and program policies improve affiliate engagement.

• Tracking and performance optimization ensures continuous growth and sustainability.

This case highlights how affiliate marketing is a powerful tool for niche e-commerce businesses looking to scale traffic and sales in competitive markets.