Case Studies

SEO

How Cosmetic Dentistry Increased Local Patients with SEO & Google PPC Marketing?

Introduction

Cosmetic Dentistry is a pediatric dental clinic in the UK, specializing in children’s dental care, preventive treatments, and family-friendly dental services. With parents increasingly searching online for trusted dentists near them, the clinic needed a digital strategy that attracted qualified patients, built trust, and educated the local community.

This case study highlights how SEO and social media marketing helped them significantly increase visibility, website traffic, and appointments within a highly competitive local market.

Challenges

Low Organic Visibility

• The website did not rank well for local and service-specific keywords such as pediatric dentist near me, children’s dental care UK, and dentist for kids in Gaithersburg.
• Local competitors dominated Google Maps and search results.

Limited Awareness & Engagement

• Social media accounts were inactive or not strategically managed.
• Parents had little online interaction with the clinic and minimal content to build trust.

Content Gaps

• The website lacked informative content for parents seeking guidance on children’s dental care.
• FAQs, educational blogs, and preventive care guides were missing.

Goals

• Improve search engine rankings for local and service-specific pediatric dentistry keywords.
• Build trust and engagement with parents through social media.
• Increase appointment requests and inquiries from online channels.
• Position them as a trusted expert in pediatric dental care in the local area.

Strategy & Execution

1. SEO

Local SEO Optimization:

• Claimed and optimized the Google Business Profile (GBP) with accurate NAP (Name, Address, Phone), services, photos, and posts.
• Added schema markup for service pages to improve visibility in rich results.

Keyword Strategy & On-Page SEO:

• Conducted keyword research to identify high-intent search terms such as best pediatric dentist near me, child teeth treatment UK, and dentist for toddlers in Gaithersburg.
• Optimized service and landing pages with meta tags, headings, internal linking, and clear CTAs.

Content Marketing:

• Published regular educational blogs and guides, e.g.:
  • “How to Protect Your Child’s Teeth During Sports?”
  • “First Visit to the Dentist: What Parents Should Know”
  • “Top Tips for Healthy Baby Teeth”
• Each blog targeted both informative and local search queries to drive relevant traffic.

Reputation Management:

• Encouraged satisfied parents to leave reviews on Google, Facebook, and parenting forums.
• Implemented review schema to boost click-through rates in search results.

SEO Results:

• 130% increase in organic traffic within 5 months.
• Top 5 rankings achieved for 15+ high-intent local keywords.
• 75% growth in online appointment requests via organic channels.

2. Social Media Marketing

Content Development:

• Created a content calendar featuring:
  • Educational posts on children’s oral health
  • Tips for parents on brushing, diet, and preventive care
  • Fun, engaging posts (e.g., “Meet Our Staff,” kid-friendly dental facts)
• Developed short-form videos explaining procedures to reduce children’s dental anxiety.

Community Engagement:

• Conducted Q&A sessions on Instagram and Facebook to address parent concerns.
• Ran polls and contests to encourage interaction and share content.
• Highlighted patient success stories (with consent) to build trust.

Paid Social Campaigns:

• Targeted local parents with an interest in child healthcare and family services.
• Created lead generation campaigns to drive appointment requests via Facebook and Instagram forms.

Social Media Results:

• Social following grew by 70% in 4 months.
• Engagement rate increased 2.5x, building strong community interaction.
• 20% of appointment requests originated directly from social media campaigns.

Results Achieved

• 130% increase in organic search traffic
• Top 5 Google ranking for 15+ high-intent local keywords
• 75% increase in online appointment requests
• 70% growth in social media followers
• 2.5x higher engagement across platforms
• 20% of patient inquiries generated via social media

Conclusion

They demonstrates how SEO and social media work hand-in-hand to grow a local healthcare practice.

• SEO drove high-intent local traffic and improved credibility in search results.
• Social media created engagement, educated parents, and strengthened trust.
• Together, these channels generated more appointments, higher community awareness, and sustainable growth.

This case study highlights the importance of educational content, local optimization, and active social engagement for healthcare businesses serving families.