Case Studies

Affiliate Marketing

How ChefsTemp Grew Brand Awareness and Affiliate Sales with ShareASale Affiliate Marketing?

About the Client

ChefsTemp is a premium kitchen and cooking thermometer brand known for its high-accuracy, durable, and chef-grade temperature devices. The brand serves both home cooks and professional chefs, offering a wide range of thermometers used for grilling, baking, and restaurant-grade cooking.

While ChefsTemp had a strong product line and excellent reviews, the brand wanted to expand its online reach, drive direct traffic, and increase sales conversions beyond paid ads and organic search. To achieve this, they partnered with our team to develop and execute a ShareASale Affiliate Marketing strategy that could build long-term, sustainable growth through performance-based marketing.

Challenges

1. Limited Affiliate Presence
   • The brand had minimal affiliate visibility and needed to establish its presence on ShareASale to attract relevant partners.

2. Targeting the Right Audience
   • It was crucial to find affiliates with audiences interested in cooking, kitchen tools, food blogging, and BBQ equipment.

3. Lack of Optimized Affiliate Resources
   • The affiliate program lacked optimized creatives, banners, and clear communication to attract and engage affiliates effectively.
     

1. Competition in the Market
   • The kitchen tools and thermometer industry is highly competitive, with several established brands already running affiliate programs.

Objectives

• Build and optimize a strong affiliate program on ShareASale.

• Recruit high-quality affiliates that align with the brand’s niche.

• Increase traffic, clicks, and conversions from affiliate referrals.

• Strengthen brand credibility through trusted content creators and influencers.

Strategy & Execution

1. Program Setup and Optimization

• Conducted a detailed audit of ChefsTemp’s ShareASale account to identify missing elements.

• Optimized program details such as:
  • Program bio, keyword tags, and commission rates.

  • High-resolution logos, banners, and creatives showcasing products in use.

  • Automated approval settings and tracking policies aligned with ShareASale best practices.

• Developed affiliate tiers with performance-based incentives to encourage active participation.
  

2. Affiliate Recruitment

• Identified and reached out to niche-specific affiliates including:
  • Cooking blogs and recipe websites.

  • BBQ and grilling influencers.

  • Kitchen gadget reviewers and YouTube creators.

  • Coupon and deal with websites with relevant traffic.

• Created personalized outreach campaigns offering exclusive commission rates and seasonal promotions to attract top-performing affiliates.

3. Creative and Promotional Support

• Designed branded marketing assets (banners, product shots, videos, and taglines).

• Provided content guidelines and pre-written ad copy to help affiliates promote effectively.

• Launched seasonal affiliate campaigns around major holidays (Christmas, Thanksgiving, and BBQ season) to boost engagement.

4. Communication and Relationship Management

• Maintained consistent communication with affiliates through monthly newsletters, updates, and promotional alerts.

• Offered early product previews and discount codes to top affiliates.

• Supported affiliates with custom links and tracking assistance for better performance reporting.

5. Monitoring and Continuous Optimization

• Used ShareASale analytics to monitor:
  • Click-through rates (CTR)

  • Conversion metrics

  • Affiliate activity levels

• Regularly optimized commission structures and creatives based on performance data.

• Focused on long-term relationship building with top affiliates through consistent engagement.

Results

After 8 months of affiliate program management and optimization, ChefsTemp achieved significant performance improvements:

• 350+ new affiliates recruited and activated in ShareASale.

• 2,800+ clicks generated through affiliate referrals in the first two quarters.

• 32% increase in sales attributed directly to affiliate marketing.

• Higher engagement from food bloggers and influencer affiliates.

• Improved brand visibility across top cooking and grilling websites.

Top Performing Affiliate Categories

• Food & Recipe Bloggers

• Grilling and BBQ Enthusiast Sites

• Kitchen Product Review Websites

• Discount & Deal Networks

Conclusion

Through a well-executed ShareASale Affiliate Marketing strategy, ChefsTemp successfully expanded its reach, improved its sales performance, and strengthened brand credibility within the culinary community.

By focusing on niche-specific affiliate recruitment, continuous optimization, and relationship building, the campaign delivered measurable growth and positioned ChefsTemp as a trusted leader in kitchen thermometers across the affiliate marketplace.

This case demonstrates how a data-driven affiliate strategy can transform a specialized eCommerce brand into a recognized and profitable player in its category.