Digital Marketing
How Brookwood Medical Increased Online Visibility and Sales with SEO & Digital Marketing?
About the Client
Brookwood Medical is a US-based supplier of Personal Protection Equipment (PPE), headquartered in Bedminster, New Jersey. They provide high-quality PPE products such as face masks, thermometers, and filters to hospitals, municipalities, government agencies, and private businesses of all sizes.
The company is known for its exceptional customer service, fast shipping, and competitive pricing, which have helped it gain a strong reputation. During the growing pandemic, it was critical for Brookwood Medical to establish itself as a trusted and reliable provider, ensuring accessibility and availability of essential PPE products to all clients.
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Challenges
- Limited online visibility for highly relevant PPE-related keywords
- Highly competitive market with multiple national and local PPE suppliers
- Need to reach decision-makers in hospitals, municipalities, and businesses effectively
- Ensuring that digital campaigns reflect the brand’s credibility and reliability
- Converting website visitors into inquiries and purchases without appearing overly promotional
Objectives
- Improve search engine visibility for key PPE product keywords
- Drive high-quality traffic to product pages and inquiry forms
- Increase lead generation for hospitals, government agencies, and private businesses
- Enhance online credibility and position Brookwood Medical as a trusted PPE supplier
- Implement a data-driven SEO and digital marketing strategy for long-term results
Strategy & Execution
SEO Optimization
- Conducted a full SEO audit to identify technical issues, content gaps, and optimization opportunities
- Optimized product pages, category pages, and blog content for keywords such as “PPE supplier USA,” “face masks for hospitals,” and “thermometers for businesses”
- Developed content educating potential clients on PPE selection, safety standards, and proper usage
- Improved website speed, mobile responsiveness, and user experience to enhance engagement and reduce bounce rates
Content Marketing
- Created blogs, guides, and educational materials highlighting PPE standards, usage, and product comparisons
- Produced downloadable resources for businesses and healthcare providers
- Developed content that builds trust, reinforces the brand’s expertise, and encourages inquiries
Paid Campaigns (PPC)
- Launched Google Ads campaigns targeting high-intent search queries like “PPE suppliers near me” and “buy face masks for hospitals”
- Implemented retargeting campaigns for visitors who did not complete inquiries
- Optimized ad copy, landing pages, and targeting parameters to maximize CTR and conversions
Social Media Marketing
- Ran campaigns on LinkedIn and Facebook to reach business decision-makers and institutions
- Shared informative posts, industry updates, and product highlights
- Promoted case studies and client testimonials to increase credibility and engagement
Monitoring & Optimization
- Used Google Analytics, Search Console, and Ads dashboards to monitor performance
- Tracked keyword rankings, traffic sources, and lead conversions
- Adjusted strategies based on insights to maximize ROI and improve overall results
Results
After 6 months of executing the integrated digital marketing plan, Brookwood Medical achieved:
- 180% increase in organic website traffic
- Top search engine rankings for multiple PPE-related keywords
- 45% growth in qualified inquiries from hospitals, businesses, and government agencies
- Significant improvement in social media engagement and visibility
- Strengthened reputation as a trusted and reliable PPE supplier in the United States
- Established a scalable framework for ongoing lead generation and digital growth
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Conclusion
Through a comprehensive SEO, PPC, content, and social media strategy, Brookwood Medical successfully enhanced its digital presence, reached decision-makers in target sectors, and increased inquiries and sales.
The case study demonstrates how a data-driven digital marketing approach, combined with educational content and credible messaging, can help a B2B supplier stand out in a competitive and time-sensitive industry.
