Case Studies

SEO

How Auto Glass & Windshield Repair Increased Local Leads with SEO & Google PPC?

Introduction

Auto Glass & Windshield Repair is a leading auto glass repair and replacement service provider in the UK, offering mobile windshield repair, full glass replacement, and chip fixes. Operating in a highly competitive, location-driven market, the company needed to attract qualified local leads, increase bookings, and improve brand trust online.

With most potential customers searching for “windshield repair near me” or “auto glass replacement Maryland,” it was crucial to implement a multi-channel digital strategy focused on local search visibility, paid advertising, and social engagement.

Challenges

Limited Local Visibility

• They struggled to rank in Google’s Local Pack for key service queries.
• Potential customers often choose competitors appearing in the first page results for searches like mobile auto glass repair Maryland or windshield replacement near me.

Low Conversion from Existing Traffic

• Website visitors were not converting into calls or bookings.
• Content did not clearly communicate trust, reliability, and fast service.

Inefficient Paid Advertising

• Previous Google Ads campaigns targeted broad keywords with high CPCs but low ROI.
• Retargeting and local-focused campaigns were not implemented, leading to missed opportunities.

Underutilized Social Media Channels

• No structured strategy for educating or engaging the local audience.
• Customer testimonials, before/after visuals, and mobile service demonstrations were not leveraged.

Goals

• Increase local search visibility for high-intent keywords.
• Generate high-quality leads via organic search and paid campaigns.
• Build trust and brand awareness through social media engagement.
• Optimize Google Ads campaigns for maximum ROI in the local service area.

Strategy & Execution

1. Local SEO

Google My Business (GMB) Optimization:

• Claimed and fully optimized GMB listing with accurate NAP (Name, Address, Phone), categories, photos, and services.
• Added service-specific posts and updates regularly to improve engagement and local relevance.

Local Keyword Strategy:

• Targeted location-specific keywords: windshield repair Maryland, mobile auto glass service Maryland, chip repair near me.
• Optimized meta titles, descriptions, and headings for local intent.

Content Marketing:

• Published educational blog content: “How to Quickly Fix a Windshield Chip,” “Benefits of Mobile Auto Glass Repair,” and “What to Do After a Cracked Windshield.”
• Included local references and service areas to improve relevance for search engines.

Reputation & Reviews:

• Encouraged satisfied customers to leave reviews on Google and Yelp.
• Implemented schema markup for ratings to boost CTR in SERPs.

Local SEO Results:

• Ranked in the Top 3 Google Local Pack results for primary service keywords.
• 140% increase in organic traffic from local search.
• 85% growth in calls and booking form submissions via organic search.

2. Google Ads

Campaign Restructuring:

• Created separate campaigns for Search Ads, Local Service Ads, and Remarketing Ads.
• Targeted only high-intent keywords with local modifiers (e.g., “mobile windshield repair near me”).

Ad Creatives & Extensions:

• Developed compelling ad copy highlighting fast mobile service, free quotes, and trusted repair expertise.
• Added call extensions, location extensions, and site link extensions to boost CTR.

Landing Page Optimization:

• Built optimized landing pages with trust signals: customer reviews, certifications, and clear service descriptions.
• Added a simple booking form and click-to-call buttons for mobile users.

Bidding & Targeting:

• Focused on Target CPA bidding to maximize conversions.
• Restricted ads to local service areas to avoid wasted spend.

Google Ads Results:

• Reduced CPC by 30% while increasing lead quality.
• Achieved 3.5x ROAS within 90 days.
• Generated consistent daily bookings directly from search campaigns.

3. Social Media Marketing

Content Strategy:

• Published customer testimonials, before/after images of repairs, and behind-the-scenes service videos.
• Educated local audiences about windshield safety, chip prevention, and cost-saving benefits of repair vs replacement.

Community Engagement:

• Created polls, Q&A sessions, and interactive posts to engage car owners.
• Responded promptly to comments and messages to build trust.

Paid Social Campaigns:

• Targeted car owners in the service area with Facebook and Instagram lead generation campaigns.
• Used retargeting to capture website visitors who didn’t book initially.

Social Media Results:

• 60% growth in social media followers within 4 months.
• Engagement rate doubled, leading to higher direct inquiries through Messenger and Instagram forms.
• 15% of total bookings generated via social media campaigns.

Results Achieved

• 140% increase in local organic traffic
• 85% growth in leads and booking form submissions
• 60% increase in social media followers and doubled engagement
• 3.5x ROAS from Google Ads campaigns
• Increased brand trust and authority across local search and social platforms
• Steady daily bookings from integrated SEO, Ads, and Social channels

Conclusion

They demonstrates that local service businesses can dominate their area with an integrated strategy. By combining Local SEO, Google Ads, and social media, the brand increased visibility, generated high-quality leads, and improved conversions.

This case study shows the importance of:

• Optimizing for local search to capture high-intent customers.
• Using paid campaigns strategically to complement organic growth.
• Leveraging social media to build credibility and nurture trust in a service that requires customer confidence.

With a coordinated digital strategy, They are established itself as a trusted and visible local auto glass provider, ensuring sustainable growth and a steady stream of leads.