Case Studies

Website Design & Development

How an NGO Transformed Its Online Presence with Web Design & Development?

Introduction

They are dedicated to educating the public about obesity, promoting healthy lifestyles, and providing resources for weight management. With a mission to reach a global audience, the organisation needed a modern, user-friendly, and visually compelling website to effectively communicate its mission, engage visitors, and provide resources seamlessly.

Prior to the redesign, they faced challenges with user experience, navigation, and online engagement. The website required a complete overhaul to meet modern web standards, increase usability, and support its educational goals.

This case study details the strategy, design, development process, and results achieved through the new website.

Challenges

Outdated Design

• The previous website was cluttered, non-responsive, and visually unappealing, leading to high bounce rates.

Poor User Experience (UX)

• Visitors struggled to find critical resources, such as research articles, guides, and event information.
• The navigation structure was confusing, reducing time spent on-site.

Lack of Conversion & Engagement Features

• No clear CTAs for newsletter sign-ups, donations, or event registrations.
• Limited interactive elements to engage users or encourage sharing.

Technical Issues

• Slow page load times, lack of mobile optimization, and outdated backend technology affected both user experience and search engine performance.

Objectives

• Create a modern, responsive website that aligns with the organization’s mission.
• Improve user experience and make resources easily accessible.
• Incorporate interactive elements and clear CTAs to boost engagement.
• Enhance technical performance, SEO readiness, and overall website security.

Strategy & Execution

1. Website Design

User-Centric Design

• Developed wireframes and prototypes focusing on easy navigation, intuitive layout, and clear information hierarchy.
• Prioritized accessibility, ensuring readability for users of all ages and abilities.

Visual Identity

• Updated colour palette, typography, and imagery to reflect a modern, professional, and approachable brand identity.
• Incorporated high-quality images, infographics, and iconography to communicate complex information clearly.

Responsive Design

• Optimized the site for mobile, tablet, and desktop users.
• Ensured cross-browser compatibility for a consistent experience.

2. Website Development

Content Management System (CMS)

• Implemented a flexible CMS to allow easy updates to content, articles, and resources.
• Enabled staff to manage blogs, events, and media without technical expertise.

Interactive Features

• Integrated newsletter sign-ups, event registrations, and donation forms.
• Added interactive tools such as BMI calculators, resource filters, and educational quizzes.

Technical Optimization

• Optimised page speed, database efficiency, and image loading.
• Implemented SEO best practices, including meta tags, structured data, and sitemap configuration.
• Enhanced security with SSL certification and regular backups.

3. Content & UX Enhancements

• Simplified navigation menus and categorised resources logically.
• Created dedicated landing pages for campaigns, research articles, and community initiatives.
• Added blog sections and multimedia content to increase engagement and return visits.

Results

• Enhanced User Engagement: Bounce rate decreased by 45%, and average session duration increased by 70%.
• Improved Accessibility: Fully responsive design and intuitive layout improved navigation for all users.
• Higher Conversion Rates: Newsletter sign-ups, event registrations, and resource downloads increased by 60%.
• Faster Performance: Page load speed improved by 50%, leading to better user experience and SEO performance.
• Modern Brand Identity: The website now reflects professionalism, trust, and approachability, reinforcing the organisation’s mission.

Conclusion

The redesign and development of They demonstrates the impact of strategic website design and development on user engagement, accessibility, and organisational goals.

Key takeaways:

• A modern, responsive website enhances credibility and trust.
• Clear navigation and user-centric design improve engagement and resource accessibility.
• Integrating interactive features and optimised CMS empowers organisations to manage content efficiently.
• Technical optimisation is critical for performance, SEO, and long-term growth.

Through this project, they successfully transformed its digital presence into a user-friendly, resource-rich, and visually appealing platform capable of reaching and educating a global audience effectively.