Case Studies

SEO

How a Window Blinds Brand Boosted Leads and Visibility with SEO, Social, & PPC?

Introduction

They are a leading UK-based provider of made-to-measure window blinds, curtains, and shutters, catering to both residential and commercial clients. With a wide product range, including Venetian, roller, vertical, Roman, and skylight blinds, the company has built a reputation for quality and reliability.

Despite its strong product offering, they faced challenges in gaining consistent online visibility, generating qualified leads, and maximising ROI from digital marketing channels. In a competitive industry dominated by national and local providers, the company required a comprehensive, multi-channel digital marketing strategy to strengthen its online presence, drive traffic, and convert leads into customers.

This case study demonstrates how integrated SEO, Social Media Marketing, and Google Ads campaigns helped them achieve record leads and visibility.

Challenges

They faced several critical obstacles that limited their growth potential:

• Low Organic Visibility: Key product and service pages were not ranking in Google’s top search results. Competitors dominated local searches for terms like made-to-measure blinds UK and custom window blinds Salford.
• Underperforming Paid Campaigns: Previous Google Ads campaigns were poorly targeted, resulting in high CPC and low conversions. Ads lacked local optimization.
• Limited Social Media Engagement: Accounts had low activity, few followers, and minimal engagement due to lack of a coherent strategy.
• Website Optimization Issues: Slow load times, missing structured data, and limited product information affected SEO and user experience.

Objectives

The digital marketing strategy was designed to achieve the following goals:

• SEO: Improve rankings for high-intent keywords and boost organic traffic.
• Social Media: Build brand awareness, engage potential customers, and generate leads.
• PPC/Google Ads: Drive high-quality leads while maintaining budget efficiency.
• Conversion Optimization: Enhance website usability and lead capture to increase ROI.

Strategy & Execution

The approach was channel-specific yet fully integrated, ensuring all marketing efforts worked in harmony.

1. Search Engine Optimization (SEO)

• Technical SEO Enhancements: Fixed broken links, improved speed, added structured data, and ensured mobile responsiveness.
• Keyword Research & On-Page Optimization: Targeted terms like custom blinds UK and Venetian blinds installation Salford while optimizing meta titles, descriptions, and internal links.
• Content Marketing: Created educational blogs like “How to Choose the Perfect Blinds” and “Guide to Custom Shutters for Offices and Homes.”
• Local SEO Optimization: Optimized Google Business Profile, added service posts, photos, and gathered customer reviews.

SEO Results: 67% increase in organic traffic, 20+ top 3 keyword rankings, and 80% growth in organic inquiries.

2. Social Media Marketing

• Platform Strategy: Focused on Facebook, Instagram, and Pinterest for maximum homeowner engagement.
• Content Development: Shared high-quality visuals, “before-after” transformations, and testimonials to build trust.
• Community Engagement: Interactive polls, Q&A sessions, and contests increased follower engagement.
• Influencer Collaborations: Partnered with home décor influencers to showcase products.

Social Media Results: 50% follower growth, doubled engagement, and 25% of website traffic generated via social platforms.

3. Google Ads (PPC)

• Campaign Structuring & Targeting: Segmented ads by product and region with geo-targeting for relevance.
• Ad Copy & Landing Pages: Highlighted USPs like “Made-to-Measure Blinds” and “Free Consultation.” Conversion-optimized landing pages increased leads.
• Performance Optimization: Used Target CPA/ROAS bidding and A/B tested ads to improve ROI.

PPC Results: 30% CPC reduction, 40% more qualified leads, and consistent daily bookings from ads.

Results

Within 6 months, they achieved:

• 67% increase in organic search traffic
• Top 3 Google rankings for 20+ high-intent keywords
• 50% growth in social media followers
• 2× engagement rate on social media
• 40% increase in qualified PPC leads
• 25% of website traffic driven by social channels

These results translated into record lead generation, higher conversions, and measurable ROI across all marketing channels.

Conclusion

This case study highlights how a unified, data-driven digital marketing strategy can transform a competitive product-based business. Through integrated SEO, social media, and PPC execution, they now enjoy stronger visibility, local authority, and a steady stream of quality leads—setting a new industry benchmark in the window blinds market.