Case Studies

Affiliate Marketing

How a Virtual Student Learning Platform Boosted Traffic with Affiliate Marketing?

About the Client

The client is a virtual student learning platform that offers immersive learning experiences for children aged 2–12 years. Through Virtual Field Trips, students explore historical sites, national parks, museums, and arts, and learn about animals, all from the comfort of their own laptops.

Learning is delivered via a combination of printed media, storybooks, and educational videos, creating an engaging and interactive environment for students. Their mission is to foster a culture of reading and learning, enhancing children’s literacy skills and providing the foundational knowledge needed for academic success. This innovative approach transforms education by opening windows to worlds that students might not otherwise experience.

Challenges

The primary goal of the client was to create awareness and drive traffic to the platform, while sales were considered a long-term objective. The challenges included:

• Affiliate Recruitment Difficulty: Identifying affiliates capable of reaching parents and educators effectively.
• Non-Intrusive Marketing Requirement: Ensuring promotions did not feel pushy, but encouraged engagement and clicks.
• Highly Competitive Market: Competing against large educational platforms while trying to stand out as the best resource for virtual student learning.
• Target Audience Clarity: Understanding which audience segments would engage most effectively, including parents, educators, and child-focused communities.

Solution

To overcome these challenges, we implemented a comprehensive affiliate marketing strategy, including the following steps:

1. Gap Analysis: Conducted research on similar virtual learning platforms to understand benchmarks and identify the target audience, top affiliates, and engagement strategies. Developed insights to optimize the affiliate program for maximum impact.

2. Affiliate Account Optimisation: Updated the affiliate account with new keywords, automated emails, and program bios. Uploaded various logo sizes, formed affiliate groups, and optimized commission structures and policies on ShareASale to attract and retain affiliates.

3. Recruitment of New Affiliates: Targeted top-performing affiliates in mom influencer, parenting, and child-focused niches. Expanded outreach to education and tech platforms with personalized campaigns and partnership offers.

4. Engagement with High-Performing Affiliates: Maintained regular communication with affiliates generating high clicks and conversions to ensure consistent promotion of the platform.

5. Adding Creatives: Provided affiliates with videos, banners, and text assets to promote the platform effectively. Sent newsletters highlighting new campaigns and features.

6. Monitoring and Optimization: Tracked affiliate activity weekly to monitor performance and continuously refined strategies to maximize engagement and traffic.

Results

After 7+ months of active management, the program achieved the following outcomes:

• 300+ new affiliates joined the program.
• 1,000+ clicks generated in the first quarter alone.
• Increased overall traffic and visibility, positioning the platform as a trusted educational resource.

Top Affiliates Worked With

• Honey Science LLC
• Skimbit Ltd
• Shantao Inc
• Marketing GmbH

The strategy successfully created a sustainable affiliate network, driving high-quality traffic without relying on pushy sales tactics.

Conclusion

Through a strategically optimized and actively managed affiliate marketing program, the Virtual Student Learning Platform was able to:

• Build a strong network of affiliates across relevant industries.
• Drive significant traffic and engagement among the target audience.
• Position itself as a leading resource for virtual student learning in a competitive market.

The collaborative approach — centered on research, recruitment, engagement, and optimization — ensured measurable results and long-term growth for the platform.