Agencies fight for attention, search rankings, and buyer intent. Their offline reputation was strong, their service was solid, yet their digital visibility was slipping. Organic enquiries were low. Competitors ranked higher. Search traffic lacked consistency.
This is where our consultancy stepped in. Over eight months, we built a pure SEO strategy, no paid ads, and the result was a 30% increase in qualified leads and a significant rise in high-intent organic traffic that continues to grow.
The client already had market knowledge and a loyal customer base. However, their website struggle to appear on page one for important search terms. Key landing pages were under performing. Organic traffic plateaued.
In the real estate sector, this directly affects revenue. Fewer searches mean fewer valuation requests, fewer buyer enquiries, and fewer listings secured. They needed a steady digital pipeline. They needed SEO that worked. Our consultancy was brought in to diagnose the gaps and rebuild their search presence from scratch.
A full technical and content audit uncovered specific problems slowing down performance.
1. Keywords did not match real buyer behaviour
Pages had content, but it was not optimised for local property intent. Competitors captured the high-value keywords.
2. Technical issues limited crawlability
Slow speeds, poor internal linking, missing schema, and indexation errors held the site back.
3. Weak authority signals
The brand had fewer citations, fewer relevant backlinks, and inconsistent directory listings compared to competitors.
4. Property pages lacked structured metadata
Without structured data, search engines struggled to understand listings properly. Nothing was wrong with the service. The issue was that search engines had no clear way to prioritise or trust the site.
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The task was clear. First, position the client as a trusted and authoritative property brand for their main service areas.
Second, increase visibility for high-intent real estate keywords that drive direct enquiries. Real estate SEO is complex. Search behaviour changes often, competition is aggressive, and Google adjusts how it presents listings. Success required a structured, long-term approach
Our consultancy delivered a focused, three-phase SEO approach designed to build search authority and consistent lead growth.
1. Speed Enhancements
We improved load times on mobile and desktop to meet Core Web Vitals expectations.
2. Fixing Crawl and Index Issues
We rebuilt the sitemap, removed duplicate paths, and repaired internal navigation.
3. Structured Data for Real Estate
We applied schema to help search engines recognise listing details like price, type, availability, and location.
4. On-Page Cleanup
Meta tags, headers, image attributes, and content structure were updated across key pages. By the end of month two, indexation and stability had already improved.
This step created the biggest shift in organic performance.
1. Local Area Guides
We created comprehensive community, location, and neighbourhood pages that matched the search intent of buyers and sellers.
2. Optimised Property Listings
Listings were rewritten with better descriptions, user-focused detail, and fully optimised metadata.
3. Authority-Driven Resources
We introduced expert content pieces such as:
4. Keyword Mapping Strategy
Each page was given one primary keyword and several secondary ones to avoid cannibalisation.
1. Enhanced Local Citations
We corrected and unified business details across directories to increase credibility.
2. Backlink Outreach
We secured placements on high-authority real estate blogs, community platforms, and local resource sites.
3. Google Business Profile Optimisation
We improved posts, categories, and service areas to boost map-pack visibility. By month six, the brand appeared consistently in the top positions for local real estate searches.
After 8 months of SEO efforts, the website’s performance has improved significantly.
1. Leads Increased by 30%
Enquiries from buyers and valuation requests grew steadily.
2. Organic Traffic Up by 28%
Traffic quality improved alongside volume, resulting in better conversion rates.
3. Keyword Ranking Boost
4. Map Visibility Up by 40%
The brand gained stronger exposure for local intent searches, a key advantage for estate agencies.
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Through focused SEO alone, the property company built a reliable pipeline of organic traffic and leads. The strategy improved keyword relevance, authority, content depth, and local presence, creating long-term growth without relying on paid ads.
This case study demonstrates how any real estate brand can outperform competitors with the right SEO foundations and consistent execution.
Let Gandhi Technoweb Solutions help you create meaningful digital solutions that connect with users, improve outcomes, and fuel your growth.
