Motorbike Accessories Brand is a premium name with a solid offline presence, yet its online performance did not match the strength of its showroom reputation. They wanted to expand digitally. reach more buyers. and ensure their online visibility reflected the quality they were known for. Their goal was clear. improve search visibility. increase clicks from high-intent users. and turn that growth into real sales.
This case study outlines how a structured SEO and PPC approach helped them scale their digital footprint and achieve consistent online improvement.
They specialise in high-quality motorbike accessories, including riding gear, protective equipment, and custom performance products. The brand had a loyal customer base within niche biking communities, yet struggled to scale consistently through their website. Their competitors were dominating search results for the most valuable keywords. Paid ads were expensive. and their overall digital presence lacked structure.
Before partnering with us, they faced three core challenges that were limiting its growth.
1. Poor Visibility on High-Value Keywords
Their website ranked beyond page two for most commercial search terms. This meant they were missing out on the highest-intent buyers searching phrases such as “motorbike accessories UK”, “riding gear online”, and “motorcycle protective wear”.
2. Low Quality Traffic and High CPA
Their PPC campaigns had been built without segmentation or keyword intent mapping. As a result, the cost per acquisition was too high, and most clicks were from general browsing audiences, not active buyers.
3. Unoptimised Website and Weak Conversion Flow
The site lacked structured product descriptions, technical SEO, and trust-building elements. This led to low engagement and abandoned checkouts.
Certainly, our digital marketing services in Glasgow build credibility, improve reach, and help your business grow with confidence.
We built a full performance framework combining SEO, PPC, and conversion optimisation. The strategy was executed in four steps.
We began by analysing current rankings, technical errors, and competitor gaps. Based on this, we created a keyword map targeting.
We then built optimised category pages, strengthened product content, and added schema for rich results.
We fixed crawl issues, improved site speed, added internal linking, and rebuilt the navigation to create a cleaner user path. This made the site more accessible for both users and search engines.
We created new PPC campaigns built around three segments.
We also added negative keywords, improved bidding strategy, and introduced ad extensions to increase click-through rates.
We improved the product flow by adding trust elements such as reviews, delivery information, size guides, and clear CTAs. Checkout steps were reduced for a smoother buying experience.
Within the first 90 days, they saw strong, measurable improvements.
SEO Improvements
PPC Performance
Overall Business Impact
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Their growth demonstrates that success in the motorbike accessories sector relies on a strategic mix of SEO, PPC, and user experience optimisation. Key lessons include.
They are now positioned as a leading motorbike accessories brand online. and their digital performance continues to grow month after month.
Choose Gandhi Technoweb Solutions to build results-driven platforms that streamline performance, inspire action, and support your business goals.
