Case Studies

Affiliate Marketing

How a Cable Retailer & Wholesaler Expanded Reach with Affiliate Marketing?

About the Client

Our client is a leading cable retailer and wholesaler, specializing in providing high-quality networking cables, electrical wires, and accessories to both B2B (wholesale buyers) and B2C (retail customers). With years of expertise in the industry, the company has built a strong reputation for offering reliable products at competitive prices.

To scale their business further, they wanted to leverage affiliate marketing to increase brand visibility, attract new customers, and create an additional revenue stream.

Challenges

Despite having a wide range of products and strong customer satisfaction, the client faced several obstacles in scaling through digital channels:

1. Limited Online Awareness
   • The brand had low visibility beyond its existing customer base.

   • Competitors with established affiliate programs dominated search and promotions.

2. B2B & B2C Balance
   • Needed to target both wholesale distributors and individual buyers without diluting brand messaging.

3. Affiliate Recruitment Barriers
   • Struggled to attract high-quality affiliates who could connect with the right audience.

4. Technical Gaps
   • No existing affiliate infrastructure (program setup, tracking, creatives, commissions).

The goal was clear: build a sustainable affiliate marketing program that generates traffic, clicks, and long-term sales.

Our Strategy

We developed a step-by-step affiliate marketing plan designed to recruit affiliates, optimize program performance, and position the client as a trusted supplier in the cable industry.

1. Gap & Competitive Analysis

• Researched competing cable and electronics wholesalers running affiliate programs.

• Identified top-performing affiliates in the electronics, B2B tech, and DIY home improvement niches.

• Outlined gaps in commission structures, creatives, and affiliate engagement strategies.

2. Affiliate Program Setup & Optimization

• Built a fully optimized affiliate program with:
  • Commission structures tailored separately for wholesale and retail customers.

  • Clear program bios, banners, and product creatives (images, copy, logos).

  • Automated email sequences to onboard and guide affiliates.

  • Optimized policies and guidelines to ensure professional brand representation.
    

3. Affiliate Recruitment

• Targeted high-authority affiliates across:
  • Tech blogs and review sites

  • B2B wholesalers and supply chain networks

  • DIY & electrical hobby communities

  • Coupon and cashback platforms

• Conducted direct outreach via email campaigns with tailored offers and commission deals.

4. Affiliate Engagement & Retention

• Built strong relationships with affiliates through:
  • Regular newsletters highlighting new products and promotions.

  • Exclusive seasonal offers for high-performing partners.

  • Performance-based incentives (tiered commissions).

5. Continuous Monitoring & Optimization

• Weekly monitoring of affiliate traffic, clicks, and conversions.

• Analyzed affiliate performance to double down on top partners.

• Adjusted creatives and campaigns based on seasonal demand and sales data.

Results

Within the first 6 months, the affiliate program achieved strong, measurable outcomes:

• 400+ new affiliates recruited across tech, B2B, and consumer niches.

• 3,500+ qualified clicks generated in the first quarter.

• 35% increase in wholesale leads through affiliate referrals.

• 20% lift in retail sales attributed directly to affiliate promotions.

• Built a long-term pipeline of recurring affiliate traffic, reducing reliance on paid ads.

Top Affiliates Recruited

• Tech & Networking Blogs – driving product reviews and recommendations.

• Wholesale Supply Networks – targeting bulk cable buyers.

• Coupon & Cashback Platforms – engaging retail customers.

DIY/Electrical Enthusiast Communities – providing targeted niche traffic.

Conclusion

Through a comprehensive affiliate marketing strategy, the cable retailer & wholesaler successfully expanded its digital footprint, reaching both wholesale distributors and retail buyers.

Key takeaways include:

• Affiliate recruitment and engagement were critical to building long-term visibility.

• Tailored commission structures helped balance B2B and B2C audiences effectively.
• Regular optimization and affiliate nurturing ensured consistent growth in traffic, clicks, and sales.

This case demonstrates how even in a competitive industry like electronics and cables, affiliate marketing can serve as a powerful tool to drive leads, increase visibility, and establish sustainable revenue growth.