The client is a full-service dental clinic offering general dental care, orthodontic treatments, cosmetic dentistry, and preventive services. Their mission is to provide high-quality, patient-centered dental care while building long-term relationships with their community.
Despite having excellent services and patient satisfaction, the clinic faced challenges with online visibility and attracting new local patients in a competitive market.
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The clinic did not appear in the top search results for high-intent local queries like “orthodontist near me” or “dental care in [city].”
The GMB listing was incomplete, with few photos, missing service categories, and low engagement.
The website lacked optimized content, service pages, and meta information, resulting in low organic traffic.
Numerous dental clinics in the area were already dominating search results and attracting potential patients.
Conducted a full SEO audit to identify website and GMB weaknesses. Researched geo-targeted keywords relevant to dental and orthodontic services. Analyzed competitors to understand which strategies were driving local patient traffic.
Updated business info including accurate NAP, services, operating hours, and contact details. Added high-quality images of the clinic, staff, and facilities. Posted weekly updates, promotional offers, and educational content. Implemented a review acquisition strategy to encourage satisfied patients to leave positive feedback.
Optimized service pages for general dentistry, orthodontics, cosmetic dentistry, and preventive care. Added meta titles, descriptions, headers, and location-based keywords. Improved mobile responsiveness and page load speed for better user experience.
Developed blog posts targeting patient education and common dental questions, such as “Top 5 Signs You Need an Orthodontist,” “How to Maintain Healthy Teeth Between Dental Visits,” and “Choosing the Right Dental Clinic in [City].” Helped improve local search visibility and engage prospective patients.
Submitted consistent NAP data to local directories and healthcare listings. Enhanced visibility on niche platforms like Healthgrades, Zocdoc, and Yelp.
Monitored Google Analytics, Search Console, and GMB insights. Refined keywords, content, and listings based on performance trends.
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This case demonstrates how local SEO can transform patient acquisition for a dental and orthodontic clinic. By optimizing GMB, improving website SEO, and creating local-focused content, the clinic was able to:
For service-based healthcare businesses, local SEO is a critical strategy to attract patients and maintain a competitive edge.
