The client is a custom movie poster retailer offering personalized and high-quality posters for film enthusiasts, collectors, and home decor lovers. Customers can choose from a variety of designs and customize them with names, quotes, or personal touches.
While the business had a growing customer base, it faced challenges in scaling online sales and reaching audiences beyond organic traffic. To expand their reach, they chose ShareASale affiliate marketing as a strategy to partner with relevant influencers and platforms.
Definitely, our digital marketing services in Bristol deliver visibility, attract more traffic, and turn clicks into lasting results.
The client had limited affiliate partnerships and no structured program to attract high-performing affiliates.
Needed affiliates capable of reaching movie enthusiasts, pop culture fans, and gift buyers.
Their existing ShareASale account lacked optimized creatives, structured commission rates, and clear program guidelines.
Many online custom poster sellers and merchandise platforms were already active in affiliate marketing, making it critical to stand out.
Reviewed the ShareASale account and identified gaps in program setup.
Optimized the account by adding new keywords and banners tailored for affiliates, creating program groups for different types of affiliates, setting competitive commission rates to attract top performers, and streamlining email templates and automated notifications.
Identified top-performing affiliates in:
Reached out via personalized emails offering exclusive deals and higher commissions for high-performing affiliates.
Shared monthly newsletters with new product launches, seasonal promotions, and marketing tips. Maintained consistent communication to encourage affiliates to actively promote products. Provided creative assets including product images, banners, and pre-written copy to make promotion seamless.
Tracked clicks, conversions, and sales through ShareASale analytics. Adjusted commission tiers and creatives based on affiliate performance. Focused on retaining top-performing affiliates while recruiting additional partners.
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Through a strategically optimized ShareASale affiliate program, Custom Movie Posters successfully expanded its digital reach, increased traffic, and boosted sales.
Key takeaways:
This case highlights how affiliate marketing is a powerful tool for niche e-commerce businesses looking to scale traffic and sales in competitive markets.
