Our client is a leading cable retailer and wholesaler, specializing in providing high-quality networking cables, electrical wires, and accessories to both B2B (wholesale buyers) and B2C (retail customers). With years of expertise in the industry, the company has built a strong reputation for offering reliable products at competitive prices.
To scale their business further, they wanted to leverage affiliate marketing to increase brand visibility, attract new customers, and create an additional revenue stream.
Undoubtedly, our digital marketing services in Leeds improve awareness, engage audiences, and create growth that lasts.
Despite having a wide range of products and strong customer satisfaction, the client faced several obstacles in scaling through digital channels:
The brand had low visibility beyond its existing customer base. Competitors with established affiliate programs dominated search and promotions.
Needed to target both wholesale distributors and individual buyers without diluting brand messaging.
Struggled to attract high-quality affiliates who could connect with the right audience.
No existing affiliate infrastructure (program setup, tracking, creatives, commissions).
The goal was clear: build a sustainable affiliate marketing program that generates traffic, clicks, and long-term sales.
Researched competing cable and electronics wholesalers running affiliate programs. Identified top-performing affiliates in the electronics, B2B tech, and DIY home improvement niches. Outlined gaps in commission structures, creatives, and affiliate engagement strategies.
Built a fully optimized affiliate program with:
Targeted high-authority affiliates across tech blogs, B2B wholesalers, DIY communities, and coupon/cashback platforms. Conducted direct outreach via email campaigns with tailored offers and competitive commission deals.
Built relationships through newsletters, product updates, exclusive offers, and performance-based incentives.
Tracked weekly affiliate traffic, clicks, and conversions. Focused on top-performing affiliates and optimized creatives and campaigns based on performance data.
Within the first 6 months, the affiliate program achieved strong, measurable outcomes:
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Through a comprehensive affiliate marketing strategy, the cable retailer & wholesaler successfully expanded its digital footprint, reaching both wholesale distributors and retail buyers.
This case demonstrates how even in a competitive industry like electronics and cables, affiliate marketing can serve as a powerful tool to drive leads, increase visibility, and establish sustainable revenue growth.
